Academic

May
27

Case Study: SAAB

The once so proud Swedish company Saab filed for bankruptcy this month and is faced with very little support from its stakeholders. That was once different, in Saab’s early years, the automobile producer was able to gain and maintain a loyal customer base of clients looking for a car that is special, a car that […]

By TMS Training | Academic
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May
27

Case Study: Schlecker

In 1975, Anton Schlecker founded a new kind of store in Germany, a shop system that was revolutionary at that time: the drug store chain Schlecker. Two years later, Schlecker had a hundred stores, and seven years after that, Schlecker opend its one thousandth store in Germany. The rapid expansion was due in part to […]

By TMS Training | Academic
DETAIL
May
27

Case Study: American Airlines

– An appeal to learn from past crisis, competitors and the best After the attacks of September 11, 2001, airlines got into serious trouble and were forced to cut costs and routes all over the world quickly. Some airlines in the US that did not have enough financial resources went into Chapter 11 protection in […]

By TMS Training | Academic
DETAIL

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